some days you just feel like a demographic

I mean, not only is Make getting their craft on with their new magazine, Martha is also pitching a new mag to the Readymade crowd. Blueprint: Design Your Life, which premieres in May, seems to be aimed at the 20/30-something DIY-inclined hipster crowd, covering everything from home decor to fitness to food to technology to beauty to dress patterns you can download. I have a feeling it'll be a little more polished than Readymade though - involving a little more coordination of soft pastels and a little less "how to sprout a sod couch" (which is probably best, since Martha would get her khakis dirty if she sat on that thing).