the stash

Is this not 100% awesome?

It is.

The knitted Beard Cap is made by a group called Vik Prjonsdottir. They're located in - where else? - Iceland, land of boundless snow and creativity. But not only is the Beard Cap the most stylin' balaclava on the block, it actually has historical relevance:

The beard caps refer to a traditional cap called “lambshed-hood” which was used in Iceland by farmers who in heavy snowstorms had to walk long distances between their sheds and to the neigboring farms.

In fact, Vik Prjonsdottir is all about combining history with hipstery. Here's how Vik Prjonsdottir describe what they're up to:

The project was meant to revaluate the image of the Icelandic wool industry through unconventional product development. The new designs - woolen blankets and caps - make subtle reference to local myths, customs, and needs.

All the products are made of 100 % Icelandic sheep wool. A combination of fibres that result in a wool that is warm, light weight and water-repellent. It is a unique and sustainable source.

As if that's not enough, the Beard Cap wins extra awesomepoints this month, as November is Movember - the month in which guys are encouraged to grow moustaches in order to raise money and awareness about male health issues, in particular prostate cancer.

Ok boys, looks like ironic 'staches will be temporarily acceptable. Please note: temporarily.